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On analyzing this phenomenon:
This phenomenon was brought by three factors.
- The Disposition of Japanese people.
This phenomenon has come from the disposition of Japanese people to buy imported goods
for their ostentation of social status. Therefore, they prefer higher price, hopefully
highest regardless of real performance when they own imported goods.
- Lack of manufacturers' effort on localization strategy.
American cars had been enjoyed market reputation as the prestidge models for long time
since after the Pacific War backed up with drastic advanced economy situation which
Japanese people envy and dream of. Hollywood movies helped them very much.
American automobile manufacturers were superior in every aspects such as finance,
scale, engineering and design etc. to Japanese manufacturers who re-started in the defeat
of war.
They enjoyed this superiority for long while obliging their too big size for
Japanese roads. Even opposite driver's seat location regarded advantageous as Japanese people
proud of it as the expression of imported car in "Love is blind" ("A ockmark is a dimple"
in Japanese proverb) manner. But who can forcast Japanese car become competitive and sweep
over American market within a half century at that time?
We suppose that it is because American automobile manufactuers regarded Japanese market
is not worth to localize their product to Japanese market.
Once situation changed in 1986, the pockmark turned to real pockmark.
- There existed the rumor of "American car has much defect". On the other hand, there have
been existed accepted opinion in Japan that "German machinery is stout and has good
performance though it has angular design" since long time ago.
This "defect" is from the differnt taste for the evaluation on a product between
Japanese people and American people.
Japanese people attach more importance to precise finish than overall performance.
Click on Japanese disposition to attach
more importance on precise finish
Currently, every western manufacturer has their own delivery inspection site in Japan to
inspect and adjust each products on precise points to adapt to Japanese users' taste.
This phonomenon shows that how disposition of Japanese people affcts their preferance of
the merchandise they want to buy and how each factors of their disposition is
complicatedly interwined each other and yields differnt results in different situation.
This phonomenon also tell us we should have our strategy for far-off future and immediate
responce to the change of situation.
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